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Alan Rhode, CFP®

Founder and CEO
Modern Wealth LLC
51 Hawkswell Circle
Oreland, PA 19075
United States
Phone: (888) 692-3897
Training: Active Registered Life Planner® more info

EVOKE® Financial Life Planning Planning for Closely Held Business Owners Planning for Business Executives Retirement Management Behavioral Finance Family Dynamics Tax Strategies and Planning Portfolio Management Risk Management and Asset Protection Charitable Giving Estate Planning and Wealth Transfer

About My Practice
Modern Wealth is an independent, fee-only, and fiduciary Financial Planning and Wealth Management firm virtually serving GenX Entrepreneurs, Small Business Owners, HENRYs, and Executives all over the United States. Through our unique EVOKE® Financial Life Planning process and Wealth Management expertise, we inspire wealth within aspiring Entrepreneurs, current Small Business Owners, HENRYs (High Earners Not Rich Yet), and current Executives. We do this by providing a virtual Family Office model of Financial Planning and Wealth Management, typically only available to the uber-wealthy, to our clients all over the United States.

About Alan Rhode
Hi! I’m Alan Rhode, the Founder and CEO of Modern Wealth. Through our EVOKE® Financial Life Planning and Wealth Management process, I inspire wealth within aspiring Entrepreneurs, current Small Business Owners, HENRYs, and current Executives. I’m an active and proud Member of the CFP Board, IMCA, PSU Alumni Association, XYPN, the FPA, NAPFA, the Fee Only Network, the Kinder Institute of Life Planning, Wealthtender, and BNI. With over a decade of experience, I’ve helped good people and families achieve what’s most important to them at prestigious firms such as Merrill Lynch, Morgan Stanley, and Goldman Sachs. I earned my BS in Finance from PSU and satisfied my CFP education through the American College. I earned The Kinder Institute of Life Planning’s Registered Life Planner® designation. I have completed the Yale Wealth Management Theory and Practice program and Investment & Wealth Institute’s examination to earn the Certified Private Wealth Advisor® designation. In my free time, I enjoy autocross racing, Philadelphia sports, softball, racquetball, working out, the beach, a good bourbon, some nice wine, and spending time with my family and friends. They are everything to me.

Ideal Clients
Gen X Small Business Owners, Entrepreneurs, and Executives

CERTIFIED FINANCIAL PLANNER™ Pro Certified Private Wealth Advisor® Registered Life Planner® Series 65

The way in which your financial planner is compensated can make all the difference in the recommendations they make for you. That’s because some planners work under a standard that requires only that their recommendations be suitable to your particular situation. Other planners work under a fiduciary standard that requires planners to consider what is in their client’s best interest. You may be wondering why your planner would make a recommendation that is not in your best interest. That’s where the issue of compensation comes into play. There are three basic ways in which financial planners are compensated: Commission-Based Model Commission & Fee-Based Model Fee-Only Model Both commissioned and commission + fee-based planners receive a compensation based on the specific financial products they sell to you. Because of the conflict of interest inherent in these transactions, these planners may have difficulty putting the client’s interest above their own. My position is that the Fee-Only method of compensation is the most transparent and objective method available. This model minimizes conflicts and ensures that I act as my client’s fiduciary. Fee-Only planners are compensated directly by their clients for advice, plan implementation and for the ongoing management of assets. Fee-Only financial planners may be paid hourly, as a retainer, as a percentage of assets (AUM), or as a flat fee, depending upon the planner you choose.

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