Prudence Zhu
Founder
Baoba USA
4611 E Chandler Blvd
Ste 112 - 1084
PHOENIX, AZ 85048
United States
Phone: 773-887-2466
Email: prudence@baoba.us
Website: https://www.baoba.us/
Training: Active Registered Life Planner® more info
As a Registered Life Planner (RLP), I specialize in a range of services that help individuals and families navigate the complexities of life and finance. My specialties include retirement planning, investment strategies, tax planning, estate management, insurance, education funding, divorce planning, and sudden wealth management. I also provide guidance in managing life transitions, such as business succession planning and navigating major life events. My holistic approach combines technical financial expertise with a deep understanding of personal and emotional factors to ensure that every client is supported in achieving their vision for a fulfilling life.
About My Practice
Baoba USA is a fee-only tax planning and financial coaching firm committed to empowering individuals and small business owners to take control of their financial futures. Founded in 2021, the firm offers comprehensive life planning services that help clients align their financial strategies with their personal values and long-term goals. We specialize in financial coaching (both one-on-one and group sessions), tax strategy, business valuation, investment analysis, and more. Our philosophy is rooted in transparency, long-term relationships, and a deep commitment to our clients' success. At Baoba USA, we take the time to understand our clients' unique needs, crafting personalized plans that not only secure their financial futures but also support their life visions.
About Prudence Zhu
I am a Certified Public Accountant (CPA), Personal Financial Specialist (PFS), and Certified Business Valuation Specialist (CBVS), with a career spanning over a decade in private equity, corporate finance, and financial advisory. My background in these areas allows me to provide clients with a comprehensive, strategic approach to managing their wealth. I hold an MBA from the University of Notre Dame and a Master's in Innovation and Venture Development from Arizona State University. Beyond financial expertise, I am deeply passionate about empowering individuals to align their financial decisions with their life goals, helping them build a life that is both fulfilling and financially secure. Having transitioned from corporate finance to entrepreneurship in 2023, I am dedicated to providing personalized guidance to business owners, professionals, and individuals navigating important life decisions.
Ideal Clients
My ideal client is someone navigating a significant life transition or making important financial decisions. This includes individuals planning for early retirement, pre-retirees, business owners, cross-cultural couples, and those going through major life events such as divorce or sudden wealth. Typically, my clients are professionals or small business owners seeking holistic financial guidance to align their financial goals with their personal vision. They value a comprehensive approach to planning and are committed to taking proactive steps to secure their futures. They are often seeking long-term financial freedom, stability, and peace of mind, and are ready to invest the time and effort needed to create a personalized strategy that reflects their values and aspirations.
Qualifications
I hold multiple certifications, including Certified Public Accountant (CPA), Personal Financial Specialist (PFS), Certified Business Valuation Specialist (CBVS), and Certified Divorce Financial Analyst (CDFA). With over a decade of experience in private equity, corporate finance, and financial advisory, I bring a holistic perspective to complex financial matters. My expertise spans tax planning, financial coaching, business valuation, financial decision making, and more. I am committed to staying up-to-date with the latest industry trends and regulations, and my approach blends technical expertise with a deep focus on helping clients achieve their broader life goals. I am passionate about supporting individuals and families in building a fulfilling financial future, always guided by empathy, expertise, and trust.
Compensation
At Baoba USA, we operate on a fee-only basis, ensuring that our clients' interests always come first. We do not receive commissions or compensation based on product sales. Instead, we offer hourly and flat-rate fee structures that provide flexibility based on the complexity of each client’s situation and the services provided. Our offerings include financial coaching, tax planning, investment analysis, business valuation, and more. While we do not directly manage assets, we specialize in creating personalized financial strategies that empower clients to take control of their wealth. Our mission is to provide exceptional value through clear, transparent pricing and an unwavering commitment to our clients’ success.
Industry Start Date
2021
Baoba USA
4611 E Chandler Blvd
Ste 112 - 1084
PHOENIX, AZ 85048
United States
Phone: 773-887-2466
Email: prudence@baoba.us
Website: https://www.baoba.us/
Training: Active Registered Life Planner® more info
Born in rural China, Prudence moved to the U.S. in 2012, achieving her own financial freedom by 2021. Leveraging her experiences from over a decade in private equity and corporate finance, combined with her teaching experience at Arizona State University, Prudence founded Baoba USA and Enso Financial. Her mission is to guide others toward a life of abundance and fulfillment, both financially and personally. A mother, lifelong learner, and advocate for financial education, Prudence is passionate about making impactful financial wisdom accessible to all.
SpecialtiesAs a Registered Life Planner (RLP), I specialize in a range of services that help individuals and families navigate the complexities of life and finance. My specialties include retirement planning, investment strategies, tax planning, estate management, insurance, education funding, divorce planning, and sudden wealth management. I also provide guidance in managing life transitions, such as business succession planning and navigating major life events. My holistic approach combines technical financial expertise with a deep understanding of personal and emotional factors to ensure that every client is supported in achieving their vision for a fulfilling life.
About My Practice
Baoba USA is a fee-only tax planning and financial coaching firm committed to empowering individuals and small business owners to take control of their financial futures. Founded in 2021, the firm offers comprehensive life planning services that help clients align their financial strategies with their personal values and long-term goals. We specialize in financial coaching (both one-on-one and group sessions), tax strategy, business valuation, investment analysis, and more. Our philosophy is rooted in transparency, long-term relationships, and a deep commitment to our clients' success. At Baoba USA, we take the time to understand our clients' unique needs, crafting personalized plans that not only secure their financial futures but also support their life visions.
About Prudence Zhu
I am a Certified Public Accountant (CPA), Personal Financial Specialist (PFS), and Certified Business Valuation Specialist (CBVS), with a career spanning over a decade in private equity, corporate finance, and financial advisory. My background in these areas allows me to provide clients with a comprehensive, strategic approach to managing their wealth. I hold an MBA from the University of Notre Dame and a Master's in Innovation and Venture Development from Arizona State University. Beyond financial expertise, I am deeply passionate about empowering individuals to align their financial decisions with their life goals, helping them build a life that is both fulfilling and financially secure. Having transitioned from corporate finance to entrepreneurship in 2023, I am dedicated to providing personalized guidance to business owners, professionals, and individuals navigating important life decisions.
Ideal Clients
My ideal client is someone navigating a significant life transition or making important financial decisions. This includes individuals planning for early retirement, pre-retirees, business owners, cross-cultural couples, and those going through major life events such as divorce or sudden wealth. Typically, my clients are professionals or small business owners seeking holistic financial guidance to align their financial goals with their personal vision. They value a comprehensive approach to planning and are committed to taking proactive steps to secure their futures. They are often seeking long-term financial freedom, stability, and peace of mind, and are ready to invest the time and effort needed to create a personalized strategy that reflects their values and aspirations.
Qualifications
I hold multiple certifications, including Certified Public Accountant (CPA), Personal Financial Specialist (PFS), Certified Business Valuation Specialist (CBVS), and Certified Divorce Financial Analyst (CDFA). With over a decade of experience in private equity, corporate finance, and financial advisory, I bring a holistic perspective to complex financial matters. My expertise spans tax planning, financial coaching, business valuation, financial decision making, and more. I am committed to staying up-to-date with the latest industry trends and regulations, and my approach blends technical expertise with a deep focus on helping clients achieve their broader life goals. I am passionate about supporting individuals and families in building a fulfilling financial future, always guided by empathy, expertise, and trust.
Compensation
At Baoba USA, we operate on a fee-only basis, ensuring that our clients' interests always come first. We do not receive commissions or compensation based on product sales. Instead, we offer hourly and flat-rate fee structures that provide flexibility based on the complexity of each client’s situation and the services provided. Our offerings include financial coaching, tax planning, investment analysis, business valuation, and more. While we do not directly manage assets, we specialize in creating personalized financial strategies that empower clients to take control of their wealth. Our mission is to provide exceptional value through clear, transparent pricing and an unwavering commitment to our clients’ success.
Industry Start Date
2021